About Us


Helen (left) and our Founder, Debz
About Us - The Heart of Wilde Mode 🦋

Welcome to Wilde Mode, where comfort, inclusivity, and a wee bit of cheekiness come stitched into every single piece we make. We’re not a faceless corporation or a mass-production machine - we’re a tiny-but-mighty team of two humans in Scotland doing big, bold things with soft organic cotton and a whole lot of heart.

Who We Are

Wilde Mode was founded in 2018 by Deborah (Debz) Breen, after she began sewing sensory-friendly clothing for her autistic children back in 2015. What started as a therapeutic outlet during a difficult time slowly grew into a passionate mission: to create soft, tag-free, sensory-friendly clothing that helps people feel safe, confident, and truly themselves.

Fast-forward a few years, a few scissors snips, and a few (dozen) awards later, Wilde Mode has become a celebrated independent brand - known for comfort, creativity, bold prints, and a proudly inclusive ethos.

Today, Wilde Mode is run by just two people:
Deborah Breen - Founder, creative visionary, chaos coordinator, and the heart of Wilde Mode
Helen Rozario - Joined in 2021 and is now our one-woman sewing superhero

Due to Debz’s disabilities and health challenges, she no longer sews - which makes Helen the powerhouse behind every pair of pants, every bra, every boxer, and every beautifully stitched item that leaves our studio.

Our Ethos - What We Stand For

Wilde Mode exists for one reason: to help you feel free, comfortable, and gloriously yourself.
No judgement, no gender boxes, no rules about who can wear what - just beautiful, sensory-friendly fashion for all bodies, identities, and vibes.

We champion:
🌱 Sustainability - Organic cotton, Oeko-Tex certified fabrics, water-based dyes, and zero waste practices. Nothing goes to landfill. Ever.
🧵 Quality Craftsmanship - Handmade-to-order with care, not churned out in a factory.
🧠 Sensory-Friendly Design - Tag-free, soft seams, and gentle fabrics so your skin stays happy.
🏳️🌈 Inclusivity & Identity - Clothing as a form of expression, safety, and empowerment.
Ethical Production - No exploitation, no sweatshops, no shortcuts. Just small-batch, big-heart making.

Why Supporting a Small Indie Brand Matters

When you shop Wilde Mode, you're not just buying underwear. You’re supporting:
❤️ A disabled founder who built a business against all odds
💪 A neurodivergent, inclusive, ethical brand with real values
🧵 A single skilled seamstress who handcrafts your order with love
🏡 A local Scottish studio that puts community over profit
🌍 A sustainability-first business trying to change the fashion industry

Every order literally helps us survive, grow, and continue doing what we love - making comfy, ethical fashion for people who deserve better than mass-produced nonsense.

Multiple Award-Winning (Because We’re Quietly Fabulous)

Wilde Mode has proudly collected awards for:
🏆 Sustainability
🏆 Creativity
🏆 Inclusivity
🏆 Brand ethos and community impact

People see the heart and message behind Wilde Mode — and they celebrate it.

What Wilde Mode Means

Wilde Mode isn’t just underwear.
It’s belonging.
It’s empowerment from the bottom up.
It’s comfort without compromise.
It’s a brand built from lived experience - of sensory needs, of queerness, of neurodivergence, of struggle, of resilience, and of radical self-expression.

We’re small, but we’re mighty.
And with your support, we’ll keep growing, keep creating, and keep helping people feel wonderfully Wilde.

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