At Wilde Mode, we believe fashion should be fearless, ethical, and for every body. Founded by Deborah Breen in 2018 as a loving homage to her grandfather, Leslie Wilde, our brand marries personal legacy with queer iconography.
Deborah has lived with mental health challenges, and during a particularly dark period of depression, they contemplated suicide. It was an incredibly painful time. One day, lying in bed, they heard “Shine” by Take That playing on the radio. That moment became a turning point—a spark of light for their mind!
Along the way, they discovered another Wilde—Oscar Wilde, the legendary writer whose bold wit and unapologetic self‑expression continue to inspire queer resistance.
From Deborah’s first-hand-sewn pants in her bedroom studio to collaborations with trans artists around the world, every piece in our collection carries the spirit of two Wildes: the familial love of Leslie and the radical courage of Oscar.
✨ Inclusivity First
We design for all bodies and identities. With sizes 3XS–10XL and gender‑neutral cuts, everyone deserves to feel seen, celebrated, and comfortable.
🌱 Earth‑Kind Practices
Sustainability isn’t optional. Our organic and OEKO-TEX cotton, recycled fabrics, and water‑based inks minimise waste and champion slow fashion. All underwear pieces are ethically made in the UK
Sometimes, when a design or process falls outside our in-house expertise, we partner with fellow small brands whose specialized skills and ethical practices align with ours.
🤝 Community & Collaboration
We partner with queer and trans artists—uplifting voices from Danica Earthen to Katie Abey—and reinvest in LGBTQ+ initiatives. Visibility is power, and we’re here to share the mic.
The name is a double tribute: to Leslie Wilde (Deborah’s grandfather), whose legacy of warmth and creativity lives on in our designs, and to Oscar Wilde, whose fearless queerness and sharp wit continue to inspire us to speak our truths. “MODE” speaks to style, expression, and the many modes of identity we all inhabit.
Statement Tees & Hoodies featuring fun and political slogans and one‑of‑a‑kind prints
Inclusive Swim & Loungewear made for movement, comfort, and confidence
Accessories & Art Collabs—badges, pins, totes, more from queer‑owned studios
Every purchase supports a queer‑owned business, uplifts our creative community, and keeps Leslie’s spirit—and Oscar’s wit—alive.
Follow us on Instagram @wildemode for behind‑the‑scenes, artist spotlights, and styling inspo. Sign up for our newsletter to hear first about new drops, limited collabs, and exclusive discounts.
Thank you for making Wilde MODE part of your story. Together, we’re not just wearing clothes—we’re wearing our truth.
#wildemodetribe
