Wilde Mode Blog Page


I don't know about you, but I know I'm due on this festive season, and I'll be damned if I will let it ruin my fun!

So plan ahead, and grab yourself some absorbency items that are not only practical, but BLOODY FUN!
(excuse the pun)

Available in sizes 2XS - 6XL, our briefs are perfect for that soft hug you need at the time and won't irritate or chaff.

The smallest size we currently make is PERFECT for a person's first time; a pair of period pants, a few pads and some wipes would make the perfect 'my first period / menstruation set'!
These are all available now, and there is no need to wait as these are all ready to be shipped.

Stay Comfy this season, and don't let the bloody thing drag you down!

Make it a WILDE Christmas – Wilde Advent is here


Christmas has well and truly arrived here at Wilde Mode HQand we have some epic stocking fillers and gifts with a conscience this Christmas. We’ve wrapped up the very best offerings for you. Take a peek!

Not only that, every day during Wilde Advent, we are giving away a FREE gift with every purchase!
It could be a pair of leggings, pants, a T-shirt, hair scrunchie, facemask, the list goes on.
All you have to do is add the code FREE GIFT to your cart and it will automatically be sent out with every purchase from now to 14/12/21.

The Ultimate Christmas Eve Box

Limited Edition Christmas Eve Goodie Box - £250


This Limited Edition Christmas Eve Box will make your Christmas Magical, it’s a real treat. Whether you are by yourself or with your loved one this Christmas, it’s about spoiling yourself and you're in for a treat with this Wilde Mode box, bursting full of Christmas Cheer!
Expect a bonanza of Wilde in the box:

2 Pairs of his/hers/theirs matching gender-inclusive shorts and tee pyjamas
2 Wilde Mode printed cups
1 set of Wilde Mode coasters
2 Pairs of snuggly socks
2 Buttermilk vegan hot chocolate bombs 
Buttermilk vegan choccy treats
1 Carnage at the carnival soy wax melt
Advent Calendar 
plus a few added surprises too 


The gift that keeps on giving

Wilde Mode Subscription Box - £180


A pair of limited edition super soft undies delivered to your door every month throughout 2022. That’s 12 pairs of pants for the price of 10 PLUS you’ll receive 20% off sitewide throughout your subscription period.

Babies are Wilde too

Wilde Baby Gift Set - £49.99


No scratchy seems or itchy labels with this super-soft jersey baby set from Wilde Mode, now your baby can match you this Christmas in this Limited Edition Print baby gift set.
A super-soft jersey baby set from Wilde Mode. Featuring a long-sleeve T-shirt and long leg cuffed trousers.


Stocking fillers

Wilde Mode’s Bamboo Backed Sleep Eye Mask and Aromatherapy – £25


Luxury Handmade Sustainable Bamboo Backed Sleep Eye Mask and Aromatherapy Essential Oil Roller Ball Gift Set


A gift for the Bah-humbug in your life

Limited-edition gender-free Bah-humbug Christmas Goth Pyjamas - £80


Wake up on Christmas morning, goth style with these super-soft jersey Pyjamas from Wilde Mode. Featuring Wilde Mode’s signature sensory friendly fabric, this set consists of a short-sleeve T-shirt and short style cuffed bottom and of course no scratchy seams or itchy labels. And the best part of all – 2 large pockets to store all those Christmas snacks.


For the #WildeModeFamily

Or maybe you have a Wilde friend or family member but just can’t decide what to give them, maybe give them the gift of choice this Christmas with a Wilde Mode gift voucher.



Shop knowing that Wilde Mode plant a tree for every purchase that is made? That’s right, you’ll be contributing towards a target to half the world’s emissions by 2040.



Not long to go until we launch our new pj collection. 
Available as 4 different prints, and limited in quantity but not quality!

These have been designed to fit all body types in sizes XS-7XL

And whats best - they have BIG pockets, perfect for keeping your midnight snacks in! 

Will you be matching your loved one this Christmas?





Did you know, over 700 million people across the world have dyslexia. That is somewhere between 5-10% of the population. So why aren’t more things dyslexia friendly?

Wilde Mode plans to create a dyslexia friendly sizing chart for users worldwide ahead of World Dyslexia Awareness Day (Thursday 7th October).

The standardised size chart isn’t dyslexia friendly as it stands. It uses a mix of numbers and letters that can be difficult for dyslexia sufferers to understand. Wilde Mode’s proposed chart design will include diagrams, images and videos to help consumers accurately take measurements.

Made to measure designs are offered at Wilde Mode which means its important that customers are confident taking their own measurements in order to receive products that are comfortable and don’t dig in or irritate the wearer.

(example of standard size chart)

Deborah is on the search to find a creative designer who can create and bring this idea to life and enter into 2022 with a dyslexia friendly size chart that all of her customers can understand around the world no matter their ability.

Wilde Mode has a number of staff who have dyslexia so the team have found innovative ways to communicate when working in the studio. When the team encounter communication challenges, they have realised that one way the entire team will understand is drawing pictures to illustrate what they mean, which has become a Wilde Mode language.

Deborah said “I’ve suffered from dyslexia my entire life which has been a challenge but I’ve found creative ways to communicate. I’ve shaped Wilde Mode into a brand that is very visual and extrovert because of this reason. Many of our customers have disabilities and I want to take action. Redesigning the standard sizing chart is one way I can help towards making more things accessible to dyslexia sufferers. ”

Emma Grieshaber, seamstress and product developer said “When I was teaching at Wilde Mode, visual learning always worked best rather than words or written instruction. It was a way that everyone could understand so we shadowed the work of each other and learnt through putting the skills into practice.”



Wilde Mode has been whittled down to the final four to win the coveted DHL Fashion Potential Award after entries from over 150 sustainable brands across the UKand it feels so great to be recognised and sit alongside other brands working hard to be a sustainable business!

The DHL Fashion Potential Award has been presented annually by DHL in partnership with the British Fashion Council as part of London Fashion Week since 2017. Previous winners include Rixo, NAECO and Hades Knitwear who have gone on to achieve huge success in the industry.

This year Wilde Mode sits alongside Richard Malone, Scotria and Genevieve Sweeney competing for the coveted recognition and prize.

Founder and Director Deborah Breen said: “I’ve worked very hard to overcome adversity and get to where I am today but feel honoured to be recognised as 1 of 4 sustainable brands across the country who DHL and the British Fashion Council believe to be some of the best in the world! Even to make it to this stage is a massive success to me. I will continue growing the business that I love, offer more opportunities to the community in Dundee, grow globally and continue onour mission to become a carbon negative brand.”

 #wildemode #dhlfashionpotentialaward


Having children that have autism hasn’t been easy. Both my sons were not diagnosed until they were 12, and they are now almost 15 and 21.

When they said, yes ‘name’ has ASD I wasn’t shocked or surprised but relieved. Relieved that all my years battling for a diagnosis, for all the teachers to finally believe that they had ASD and ADHD, and weren’t just ‘stubborn’ or ‘badly behaved’.

This year I took my sons on holiday, and after the shocking experience we had with TUI and not getting on our flight because of a test being out by 120 seconds, and full melt downs and tears, hours on the phone and a 10 hour round drive, we finally got here.

We had planned to go to Gran Canaria but ended up in Greece (Kos).

We arrived here at midnight on Tuesday and it’s taken over a week for them to finally start enjoying their holiday. Well as much as 2 ASD young men can!!

They boys both cried on day 2 that they wanted to go home, because they weren’t where we had planned (for a month) and because as people with ASD, you can understand that they don’t like change and take time to accustom themselves.

One day on Tuesday, after being here a whole week, they wouldn’t come out the room till 7pm at night, only to eat their dinner and go back to the room. Why? Because they were having a hard time adjusting to somewhere they hadn’t been expecting, because change makes them anxious and worried and ‘freak out’.

But here it is, the moment they finally relaxed (today) and managed to start doing things that they actually enjoyed. My eldest braved his fear and went on a water park slide! He has myotonic dystrophy and finds it hard to walk or get up stairs, but he full on went for it!! unfortunately there was an incident and he cut his elbow.. so that’s put him off for life! But he did it!!

My youngest is almost 15. When he was younger we took him to the beach, and from that moment on he refused to go to the beach. ‘I don’t like the sand’! And for years and years I’ve watched him sit on the edge of the beach, whilst I’ve gone into the sea, because he doesn’t like the way the sand felt on his feet. Autism mums will understand this oh too well. BUT TODAY !! He went onto the sand (I got him wetsuit socks that completely covered his feet past his ancles) and EVEN WENT INTO THE SEA FOR THE FIRST TIME IN HIS LIFE!!!!
All you autism mums will understand how this feels. How it feels for your children to finally do something that most people don’t even have to think about. TODAY HE EVEN WENT ON A SLIDE AT THE WATER PARK and I screamed like a little girl all the way down but I was so proud.

My boys aren’t very social, they don’t like new things, they don’t like not knowing what’s happening, they don’t like so many things that most people don’t even have to think about. But they are my boys, and I am so very very proud of them and what they achieved this holiday despite the debacle that was the TUI experience.

So hats off to all the other #autismmom out there, too!

We have been a brand for almost 3 years now.

When I first started out, I only made sizes XS-4XL.

Over the last few years customers asked if I could be more inclusive in my sizing, so I added sizes XXS and 5/6 XL to the collection.

This year, being fully inclusive is about including as many (if not all) people and shapes and sizes as POSSIBLE.

As we are a small and still rather young brand, we have still a lot to do to be fully body inclusive; however, we now can include sizes 7/8/9/10 XL in our collection!!

We don’t want to exclude any bodies - but pattern development takes time!

It’s not as easy as you think. It uses maths… MATHS!!! I thought I left maths behind at school 25 years ago, but no!!

All I know is, as an entrepreneur and a designer, I’m as excited as you are about what the future holds for the next 3 years!!

#entrepreneur #designer #creativity #designthinking #creative #brand #branding #marketing #wildemode #development #patterndesign #patterndevelopment

Like Alice, I lived in a world of make-believe to escape the life I lived. 

'The Tragic and Inevitable Loss of Childhood Innocence

Throughout the course of Alice’s Adventures in Wonderland, Alice goes through a variety of absurd physical changes...These constant fluctuations represent the way a child may feel as her body grows and changes during puberty'.

I know as a female child, I really identified with this. I was a 'tom boy' and to blossom into a woman, was something I had to adapt and become used to. 
Even in my adulthood, I struggle with the body I have grown into. 

I resonate with her charisma, her strength and her determination to never give up, even in a world that constantly confuses and puzzles her, because she is Alice, and she's in her own Wonderland, just like me!

Uppertunity knocks – Wilde Mode to collaborate with social support café enterprise - July 2021



At Wilde Mode we literally work our socks off to go the extra distance to be a sustainable, inclusive and ethical clothing brand that helps to empower those marginalised by society, quite literally, from the bottom up. We do this because we love it and empowering people is at the heart of what we stand for.

We lovingly make colourful and ethical, vegan and gender-and size-inclusive products, from our signature underwear to bespoke designs, supporting and celebrating our core customers from the LGBT community and people with chronic and mental illnesses. 

Our founder, Deborah Breen, strongly believes that, “Loving your body, starts with your internal dialogue with yourself and therefore our products empower our customers and never belittle them.”

Therefore with this ethos in mind, we are delighted to announce a new collaboration with Uppertunity - a Community Interest Company (also known as a non-profit social enterprise), working with individuals (16+) with learning disabilities, autism and mental health barriers.


Who are Uppertunity?

Uppertunity focusses on an individual’s strengths and aspirations, then works with them to realise their potential, leading to self-worth and independence. They do this through creative workshops, group and community work, mentoring, skill development programmes, meaningful volunteering roles, jobs and social events. 

New Serendipities Café

Serendipities is the café of Uppertunity, where they provide a safe training space for individuals with additional needs. The café is a cosy, quirky hub, dedicated to creating and inspiring social change. Run by a mixture of volunteers and core staff, they believe in equality for all, and everything that they do is to help build socially and environmentally sustainable communities.

The café serves a selection of delicious homemade vegan sweet and savoury foods, as well as responsibly sourced hot drinks. 100% of their profits go towards developing the skills, confidence and self-worth of the members of their community, specifically individuals with learning disabilities, autism and mental health barriers. 

View their menu here.

Why collaborate?

Both Wilde Mode and Uppertunity share the same ethos of empowerment and inclusivity. The café is also vegan and cruelty free, both fundamental pillars of the Wilde Mode brand. They also share the commitment to sustainability and doing everything they can to fight climate change.

Tasty start

The collaboration is starting with a sponsored menu, which will be a platform for sharing both our stories and to support each other, helping to empower more people. Uppertunity are also making good use of our scrap fabrics in their art groups – so nothing is ever wasted!

The Founders

Danielle Gaffney du Plooy, Manager of Uppertunity and our very own Wilde Mode founder Deborah Breen also share a lot in common with their personal journeys. Both have battled with depression and deprived backgrounds, fuelling their fire to support others who may be suffering at some point in their lives.

Read Deborah’s story here.

“The start of a beautiful project” 

Danielle comments; “We have both been on a journey of bumps, hills and mountains, and both want to support and empower others on their journey. I believe Uppertunity and Wilde Mode have strong foundations, and together, we can create further ripples of empowerment. Both organisations are people, community and environmentally led. By working together, we can better ourselves as organisations, and build towards sustainability. This is just the start of a beautiful project.” 


Wilde Mode is so much more than just a great pair of pants - it’s a safe space, a reassuring hug and a feeling of belonging. We think Serendipities is the embodiment of our brand values, with great coffee and cake too!

To pay Serendipities a visit head to –

Serendipities Café, 12 Union Street, Dundee DD1 4BH

To find out more visit www.uppertunity.org.uk or email serendipities@uppertunity.co.uk

JULY 2021

Big news for Bra Wearers!


Big news for Bra Wearers!

Our long awaited Wilde Mode Comfort Bras are finally here!

Our made to measure ultimate Comfort Bras will give you that “bra off at the end of the day feeling” (you know the one) all day long! 

Trust us – your chest will thank you.

Not sure of your size? So many of us are wearing the wrong size bras. This has to stop! All our Comfort Bras are handmade to your exact measurements. 

Still not sure why today is the day you join...


Wilde News


Wilde News

The Wilde team have been a bit quiet for the last few weeks because behind the scenes Debz and her crew have been working on some super exciting stuff!!

Not only has the team been expanding, with two new wonderful seamstresses and a brand new marketing team, we have also been creating new products and designs that we know you’ll love. All ethically produced and lovingly handmade with you wonderful peeps in mind.

Incoming… NEW Leotard Bodysuits!!

Wilde Mode Leotard BodysuitsRead the article 


We have new socks!

Rainbow Socks for the win!


I'm a winner!



Today, NatWest announced 15 inspiring female role models from thousands of applicants from a breadth of industries across the country. This list includes Dundee’s independent, vegan fashion designer and mental health advocate, Deborah Breen, Founder and Director of Wilde Mode. The project aims to help change the visual perception of female-run businesses.

The UK’s famous spirit of entrepreneurship is resolute, despite one of the toughest years in recent history, which has had a disproportionate...




Hello you beautiful lot!

We have just moved to our new address at The Circle, Dundee and we are so excited to be able to work again :) 

We have an amazing new mural that will be added by the very talented DSIXX apparel soon :D that will add that extra oomph to our new workshop. 

We are getting back into the swing of things and we have caught up with the backlog of orders from January and February, so hopefully you wont have to wait much longer for your orders.

We have a few new patterns coming soon, including more Fuck...