A symbol reclaimed. A history remembered. A future celebrated.
This limited-edition design from our Pride 2025 collection is part of A Homage to Pride — a bold collaboration with queer artist and designer Matthew Hare (@mattmadedis).
Front and centre is the Lavender Rhino: a lesser-known but deeply powerful symbol of early LGBTQ+ liberation movements. First used in the 1970s by gay rights activists in Boston, the lavender rhino was chosen because it's quiet, gentle, misunderstood — but will charge when provoked. Lavender, already a colour coded to queerness, made the imagery even more defiant.
Reimagined through Matthew’s contemporary queer lens, this design honours those who came before us while pushing pride forward into something raw, radical, and beautifully Wilde.
Details:
Exclusive Lavender Rhino artwork by @mattmadedis
50% ringspun cotton 50% recycled polyester
Soft, breathable, built to last
Printed in the UK using eco-friendly inks
Gender inclusive, sensory friendly, size-inclusive
Available in sizes XS to 5XL
Limited edition drop for Pride 2025
Fit Notes:
Relaxed unisex cut – true to size. Size up for oversized looks or down for a closer fit. Check our [Size Guide] for more help.
This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
Size guide
| LENGTH (cm) | WIDTH (cm) | |
| S | 68.6 | 50.8 |
| M | 71.1 | 55.9 |
| L | 73.7 | 61 |
| XL | 76.2 | 66 |
| 2XL | 78.7 | 71.1 |
| 3XL | 81.3 | 76.2 |
| 4XL | 83.8 | 81.3 |
| 5XL | 86.4 | 86.4 |
